The Invisible Rabbit

As the Film Director and Creative Project Lead, I collaborated directly with Lotus Cars and their in-house Visualization Team to craft an unforgettable film for the launch of Theory 1, Lotus’s groundbreaking concept hypercar that embodies the brand’s new design manifesto. Partnering with senior designers, as well as the strategy and marketing departments, we seamlessly integrated the talents of Unreal Engine artists, CGI specialists, global filmmakers, and sound designers to deliver a truly immersive and cinematic experience.

CLIENT | Lotus Cars

PRODUCTION | Lotus Design & Visualization team

HEAD OF VIS | John Bulmer

FILM DIRECTOR | Martin Swift

EDITOR | Nick McCahearty

MUSIC & SOUND DESIGN | Wojtek Frycz

Several films created for Volvo Cars for the European and US market, shot on the magnificent Isle of Skye and Glen Etive on the West Coast of Scotland. After working closely with the agency to devise the story, myself and the production team narrowed it down to a four-day recce finding 15 locations to shoot this epic story. With a tech recce and further prepping for four more days with principle crew and the client, we were then totally prepared to shoot for six days with whatever the weather could throw at us . We built fantastic relationships with the local authorities to help close roads liaising with police forces at each location to shoot this top secret car. Our 47-strong international crew embraced every aspect of this production, ensuring we all became one big Scottish family for 2 weeks.

Client : Volvo Cars

Agency : Redwood London

Production Co : LS Productions

Director : Martin Swift

Producer : Alex Fielding

DoP : Calle Rasmussen 

Talent : Slyvia Flote & Dan Adams

Drone Team : La Media

Editor : Nick McCahearty

Colourist : Simon Astbury @ Unit post

Stills : Sam Christmas

My approach was to create a series of 14 films for the new Electric Enyaq iV, focusing on people, families and moments of everyday life. Utilising a natural and intimate filming style, each film displays an effortless beauty, narrating everyday human moments , whilst “Simply Clever’ Skoda technology is able to make life easier and more enjoyable.

Shot in Lisbon in 2020 & 2021 , as the country and the rest of the World was heading into Lockdown. Working with my magnificent team under full COVID safety procedures.

CLIENT | Skoda Auto, Europe

TITLE | Enyaq iV B2C Films

AGENCY | Optimist Inc, Prague

PRODUCTION COMPANY | Boogie Films , Prague

SERVICE COMPANY | Smile_Lisbon

DIRECTOR | Martin Swift

DOP | Carl Rasmussen

1st AD | Laura Mihartescu & James Dyer

MUSIC | Mark Peters

LOCATION | Lisbon, Portugal.

My approach focused on crafting a series of films celebrating football and the collective betting experience with Betfair's 'Combipartido' app. Drawing inspiration from classic football brand ads, the films were designed to build excitement for the Euro 2024 tournament while showcasing the passion, camaraderie, and shared joy of fans. The project brought together an exceptional production team who, despite limited resources and a tight two-day shoot, worked with remarkable collaboration and dedication to produce three 60-second TV commercials and a suite of engaging social content. The films feature four spirited fans turning public spaces into impromptu kick-about matches, embodying the energy and unity of the sport.

CLIENT | Betfair, International

AGENCY | Native, London

AGENCY PRODUCER | Laurence Glover

AGENCY CREATIVE | Aiden Roworth

PRODUCTION Co | Glover Films

DIRECTOR | Martin Swift

DOP | Tony May

1ST AD | Jorge Dolz

CAST & FOOTBALL TALENT | Felipe Hodgson, Francesc Munoz, Malouf Noormohamed, Godbless Osigho, Anna Rodriguez, Lisus Perez

LOCAL PRODUCER | Peter Connor, Barcelona

LINE PRODUCER | Regina Khanipova, Herman Maingast

ART DEPARTMENT | @AleCami

WARDROBE STYLIST | Sofia Marino, Judith Rodriguez

EDITOR | Nick McCahearty

MUSIC | Michael Powell

SOUND FX | Forever Audio

POST PRODUCTION | Pickled Post

Briefed to created a series of films that celebrate the iconic Suzuki Vitara on a grande scale. With vitality in every frame, the films displays the new Hybrid SUV effortlessly cutting through city streets, crossing over panoramic vistas with verve, grace and breath-taking cinematography. It was a pleasure working with London Agency 'Noah' and the European crew in the epic cityscapes and landscape of Romania, chasing the Vitara, the weather and being chased by Bears.

CLIENT | Suzuki, Global

AGENCY | Noah, London

AGENCY PARTNER | Cormach Moore

AGENCY PRODUCER | Peter Muggleston

CREATIVE TEAM | Simon Mackness & Graeme Thompson

EX PRODUCER | Laurence Glover

PROD COMPANY | Rambunctious,Romania

PRODUCER | Hermann Meingast

DIRECTOR | Martin Swift

DOP | Calle Rasmussen

1st AD | Aleks Avramovic

UPM TVC PRODUCER | Florin Campeanu

UPM STILLS PRODUCER | Daniel Olteanu

PRODUCTION Co | Florin 'Combo'

TRAVEL/CASTING | Peter Connor

CAST | Augustina Bisio / Alvaro Fauvr / Gerard Casas

TRACKING VEHICLES | OperTec

DRONE TEAMS | Quadcopters, RO / SkyLensMedia,RO

EDITOR | Nick McCahearty

MUSIC COMPOSITION | Michael Powell

POST PRODUCTION | Absolute Post, London.

POST PRODUCER | Belinda Grew

GRADE | Matt Turner

SOUND | Tom @ Wavestudios, London

Working for Volvo China with Grey Agency in Shanghai and the Global team in the US , together we created several films for the Chinese market, shot in just 4 days, 2 different cars , a celebrity , 5 kids, myself and a crew of 80 at times, travelling from Shanghai to Beijing to Inner Mongolia and then to the final day in the city of Tianjin. All smoothly executed by Gwantsi Production House. A fantastic trip, I love my job.

CLIENT | Volvo Cars, China

TITLE | Volvo XC90 - Drive The Future TVC Campaign

AGENCY | Grey, China

PRODUCTION COMPANY | Gwantsi, Shanghai

LOCATION | Beijing, Tianjin, Inner Mongolia

DIRECTOR | Martin Swift

DIR AGENT | Lynne@D-Agent.com

DOP | Carl Rasmussen

POST PRODUCTION | Digital Domain, Shanghai

COLOURIST | Simon Astbury @ Digital Domain

MUSIC | Lang Lang Performing ‘Clair De Lune’ By Claude Debussy

MIX & SOUND DESIGN | James O’Connell @Rebelmusicsound.co.uk

'Rugged and Refined' is how Volvo describes the V60 Cross Country, given this, the agency and myself devised a story of adventure and beauty. Shot in the magnificent Spanish Pyrenees mountains we created a story of four extreme athletes, the forth being the V60 Cross Country car. We then found our human athletes, ultra runner Anton Krupicka, mountain biker Tom Oehler, paragliding pilot Jean-Baptise Chandelier. Our fantastic Spanish production crew next helped us find our mountain roads for the backdrop to the story.  

Client : Volvo Cars

Agency : Redwood London

Production Co : Rabagast Barcelona

DoP : Robin Horn | Gavin Northover | Teo Lopez

Drone : Aircam Sweden

Music : Michael Powell 

Another film for my Skoda clients in Prague, shot in the summer of 2020 , under full Covid safety restrictions with our great team in Lisbon. Shot on the final night of an exhausting 5 days shoot, we had great fun creating this magical woodland, working with local LED performers and designing some fantastic props.

CLIENT | Skoda Auto, Europe

TITLE | Ambient Lighting

AGENCY | Optimist Inc, Prague

PRODUCTION COMPANY | Boogie Films , Prague

SERVICE COMPANY | Smile_Lisbon

DIRECTOR | Martin Swift

DOP | Carl Rasmussen

LOCATION | Lisbon, Portugal.

30 second commercial for the new Triumph 'Body Makeup' underwear range.

Client : Triumph

Production Co : GED Films

Director/DoP : Martin Swift

Producer : Gary Dash

1st AC - Robin Horn

Gaffer - Jon Spencer

Editor / VFX : Phil Key

Colourist : Paul Harrison

Music : Micheal Powell

Collaboration with the clever VFX people at Absolute Post to create this slick Ident for BMW M140i. 

Client : BMW

Agency : FCB Inferno, London

Production & Post Co : Absolute Post, London 

Producer : Sally Heath 

Director : Martin Swift

DoP : Paul king

The innovators

These are the people behind the new Volvo XC60. The designers and engineers who have crafted a car that makes your life easier and more rewarding.

Client : Volvo Cars

Agency : Redwood London 

Producer : Alex Fielding 

DoP : Calle Rasmussen 

Music : Mark Peters / James Barker 

Several films shot over a hectic 4 days in beautiful Lisbon. Working closely with the creative team at GTB, meticulously produced by the excellent team at Annex Films and put together superbly by local service company SoulKitchen.  

Client : Ford

Agency : Hogarth, London.

Production Co : Annex Films

DoP : Calle Rasmussen

Editor : Nick McCahearty   

Shot over 3 days in beautiful locations in London and Hertfordshire, starring fencing Olympians Enzo Lefort, Marcus Mepstead and Barry Paul. Great client, excellent production crew and talented post team turned this around in 1 week. 

Client : Leon Paul London 

Production Co : Produkt 

DoP : Paul King 

Editor : Nick McCahearty

VFX : Danny McGuinness

Music : Michael Powell

Shot in London, Munich, Nuremberg, Madrid, Marseille and Montpellier. With international Pro's like Sergio Aguero, Radamel Falcao, Loic Remy and Sunday league amateur superstars from all over Europe.  

Client / Agency : Puma

Production Co : GED films

DoP : Jake Scott

Client : Ford 

Agency : GTB

Production Co : H&0

Producer : Jeremy Dunn , Alex Fielding 

DoP : Robin Horn 

Editor : Nick McCahearty 

Client : Volvo Cars

Agency : Redwood London

Producer : Miranda Counsell

DoP : Robin Horn

Drone : Aircam Sweden 

VFX Designer : Darren Vincent

Client : Emporio Armani

Director / Dop : Martin Swift

Production Co : GED Films

Pack Shot for a 10 sec Armani Commercial, Shot at 1000fps on the Phantom Flex High Speed Camera.

Commissioned by the aptly named Optimistic Inc Agency in Prague, to shoot nineteen content films (yes 19 ! ) in just 7 days for Skoda customers. With the confidence and backing of Boogie films in Prague and the Smile team in Lisbon, a superb team was built to deliver this project on time & on budget. Highlights here and for the full campaign see https://vimeo.com/martinswift

CLIENT | Skoda Auto , Europe

TITLE | Skoda B2C content films 2019

AGENCY | Optimist Inc, Prague

PRODUCTION COMPANY | Boogie Films, Prague

SERVICE COMPANY | Smile _ Lisbon

DIRECTOR | Martin Swift

DOP | Carl Rasmussen

1st AD | Shakir Hafoudh

LOCATION | Lisbon, Portugal